Galia (Gale) Silverberg
Born in Maryland, I grew up in Rochester, NY, and have been involved in commercial art and design since selling my whimsical animal figures in a local gallery as a teenager. My formal study of art began at Rochester Institute of Technology, and from there I went on to major in painting and sculpture at Syracuse University’s School of Fine Art. I loved the course of study, but not the environment, and took a break in the artists community of Safed, Israel, where I interned with a well known local batik artist. On my return to the US, I moved to Manhattan and worked as a typist for the Israeli Mission to the UN. Soon promoted to an administrative position at the Consulate General of Israel, I often worked with dignitaries and heads of state. The work was interesting, but 4 years later I enrolled at Parsons School of Design as an Illustration major, while still working full time. After burning the candle at both ends for a year, I decided to content myself with continuing education classes in drawing, photography, and computer animation and graphics at the School of Visual Arts.
Ultimately, I found a niche in textile design, becoming accomplished in the French resist technique of hand painting on silk. After a couple of years under a rep, I opened my own design studio with a partner, specializing in original print designs hand painted on silk, and selling primarily to apparel and home furnishings companies. In addition to selling our own designs, we represented artists and studios from a number of countries, and enjoyed a 12-year run in NYC's colorful garment center.
More and more of my focus had to be placed on the administrative and marketing aspects of running the business, as well as guiding other artists, and I found my hands in paint less and less. The experience of over a decade as an owner of the studio proved very instructive in sales and marketing, as Printfolio doubled sales each of its early years in business.
During this time, I also co-founded the first trade organization for textile design studios and agents (ATEX), initiating The Print Show, now Printsource, showcasing print design collections from around the world to this day.
Industry changes prompted a decision to move on, and I accepted a position as sales manager of the trade show, SURTEX®, an industry standard for the sale and license of art and design, featuring over 300 international exhibitors. My success in attracting exhibitors and visitors to the show led to a promotion to Show Manager, and provided further opportunities to hone marketing skills domestically and abroad.
Next, the challenge of computer graphics beckoned, and with it, web design and e-mail marketing. By this time, I was well versed in designing and marketing to sell both products and services. I enjoyed learning about the businesses of others, and using my design skills to frame them in their best light, creating logos, ads, flyers, websites, e-mail campaigns and strategy. My interest in trends, which first took form in color and design forecasting for apparel companies like Talbot and JC Penney, shifted to social networking trends, and later, search engine optimization.
I lived in New York City and nearby Westchester County for most of my life. After my son and daughter left the nest, I was ready for a change, and moved to Cape Coral, Florida. I am excited about the new relationships I'm building here in Southwest Florida, and look forward to growing my business as I help you to grow yours, and I like to think that I'm making the world more beautiful one ad, logo or website at a time!
Photography is another passion of mine. I focus on textures and patterns in nature, and I've compiled an extensive photographic history of my discoveries wherever I found them. Now I'm enjoying building a new portfolio of art in the nature of southwest Florida. My fine art photography >