E-mail campaigns are a great way to promote products and events, and draw viewers to your website or Facebook page. Impressive design and intriguing subject lines keep the 'delete impulse' at bay.
E-mail is still right up there in reaching an audience. Sure, you may hate all those e-mails in your inbox, but you can't really speak for others, and you don't know in advance who WILL open your e-mail, to whom it may be forwarded, and even the sight of your company's name in the "from" field will be an important reminder of your services and reinforce your presence in your industry.
When you give careful thought to your subject line, your e-mail IS opened, and viewers see an informative and interesting newsletter or a creative ad, they'll be that much more inclined to open the next one, and the next.
E-mail campaigns are an inexpensive, easy, and valuable way to stay in touch with your audience, draw them to your website, increase search engine ranking, provide content for social media, reinforce your expertise, publicize sales and events, and build community with related organizations, businesses and professionals along with your customers.
Make sure to collect e-mail addresses as you build your business!