Social Media Marketing
Social Media Marketing is intended to heighten awareness of your business and get a "buzz" going that increases your visibility, spreads the word (fast), shows off your expertise and product offerings, and boosts your search engine rankings.
Effective: Well-considered, varied content and active participation providing a benefit to your audience with attention to professionalism and best practices.
Not effective: LinkedIn or Facebook profiles with no headshots; Facebook posts pushing products with no brand-strengthening strategy or content; incessant commercial tweets; posting the same message across all media streams.
Sample Services: Professionalize Facebook, LinkedIn, Google + and Twitter pages; design covers and post photos and graphics; craft posting strategies, design memes; blog set up and copy writing/editing; consult on brand presence; integrate e-mail marketing and cross-linking.
I've heard it said that search engine optimization is an art, not a science. Hundreds, even thousands, of dollars can be spent without significant benefit. Nevertheless, practical methods can be employed to ensure that you are doing what you can within a budget that makes sense for your business. At a minimum, optimized website copy, claiming and optimizing relevant directory listings, updating review profiles, tightening up social media participation, and increasing conversation with a blog or e-mail campaign can help.
Social media memes
Optimized web copy
Directory listing claiming and updates
Blog set up and copy writing